Privacy Policy

Urban Cat Systems Ltd. ("our company," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy describes how we collect, use, disclose, and protect your personal data in connection with our IoT manufacturing and solutions, including the design and manufacturing of smart devices, software development for monitoring platforms, data analytics, installation and deployment services, technical support and maintenance, supply chain management, and system integration with animal welfare networks. We process your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and other applicable data protection laws.

Who We Are

Urban Cat Systems Ltd. is a company registered in the United Kingdom, specialising in innovative IoT solutions for feline welfare and monitoring. Our registered address is:

Information We Collect

We collect various types of information to provide and improve our services to you:

• Information You Provide to Us:

  This includes personal data you actively provide when interacting with our services, such as:

  • Contact Information: Your name, address, phone number, and email address when you create an account, make a purchase, request support, or sign up for newsletters.
  • Account Information: Login credentials, purchase history, and other details related to your account with our services.
  • Payment Information: While we do not directly store full payment card details, our third-party payment processors may collect this information. We receive confirmation of payment from them.
  • Correspondence: Information you provide when you communicate with us through customer support, feedback forms, or other channels.

• Information We Collect from Your Use of Our Devices and Services:

  When you use our smart devices and monitoring platforms, we may automatically collect certain information related to device operation and usage patterns:

  • Device Data: Information generated by our smart devices, such as sensor readings (e.g., temperature, motion, location, if applicable and enabled), device status, battery levels, connectivity data, and operational logs. This data is primarily technical and related to the device's function.
  • Usage Data: Information about how you interact with our online platforms, software, and services, including IP address, browser type, operating system, pages visited, time spent on pages, and referring URLs. This is collected via cookies and similar technologies.
  • Aggregated and Anonymised Data: We may collect and aggregate data from multiple users and devices, and anonymise it so that it cannot be linked back to any individual. This data is used for statistical analysis, service improvement, and research.

How We Use Your Information

We use the information we collect for various purposes, primarily to provide, maintain, and improve our products and services, and for our legitimate business interests:

• To Provide and Maintain Services: To deliver our smart devices, enable monitoring platform functionality, process your orders, provide installation and deployment services, and ensure the proper functioning of our systems.
• To Improve and Develop Products: To understand usage patterns, troubleshoot issues, perform data analytics, and conduct research to improve the design, functionality, and performance of our smart devices, software, and services. This includes using aggregated and anonymised device data.
• Customer Support: To respond to your inquiries, provide technical support, and address maintenance requests.
• Communication: To send you service announcements, updates, security alerts, and administrative messages. We may also send you marketing communications where you have provided your consent or where we have a legitimate interest to do so.
• Security and Fraud Prevention: To protect our services, our users, and third parties from security threats, fraud, and other illegal activities.
• Legal Compliance: To comply with applicable laws, regulations, legal processes, and governmental requests.

Legal Bases for Processing (UK GDPR)

We process your personal data based on the following legal grounds:

• Performance of a Contract: We process your personal data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract (e.g., to process your orders, provide technical support related to your purchased devices).
• Legitimate Interests: We may process your personal data for our legitimate business interests, provided that these interests do not override your fundamental rights and freedoms. This includes improving our products and services, preventing fraud, ensuring network and information security, and conducting data analytics (often with anonymised data).
• Consent: In some cases, we may rely on your explicit consent to process your personal data, particularly for certain types of marketing communications or specific data collection not covered by other legal bases. You have the right to withdraw your consent at any time.
• Legal Obligation: We may process your personal data where it is necessary for compliance with a legal obligation to which we are subject (e.g., tax, audit, or regulatory requirements).

How We Share Your Information

We may share your personal data with third parties in the following circumstances:

• Service Providers: We engage third-party companies and individuals to perform services on our behalf (e.g., hosting, analytics, payment processing, customer support, logistics for supply chain and deployment). These providers have access to your personal data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
• Business Transfers: In the event of a merger, acquisition, reorganisation, sale of assets, or other business transition, your personal data may be transferred as part of the transaction. We will notify you of any such change in ownership or control of your personal data.
• With Your Consent: We may share your personal data with third parties when we have your explicit consent to do so.
• System Integration with Animal Welfare Networks: We may share aggregated or anonymised data derived from device usage patterns with animal welfare networks for research, statistical analysis, and to contribute to broader animal welfare initiatives. We will only share personal data with such networks where you have provided explicit consent for us to do so, or where it is necessary to fulfil a service you have specifically requested that involves such integration (e.g., specific alerts you configure to be sent to a chosen network).
• Legal Requirements: We may disclose your personal data if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Data Security

We have implemented appropriate technical and organisational security measures designed to protect your personal data from accidental loss, unauthorised access, use, alteration, and disclosure. These measures include data encryption, access controls, secure software development practices, and regular security assessments. While we strive to protect your personal data, no method of transmission over the internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.

Your Data Protection Rights (UK GDPR)

Under the UK GDPR, you have the following rights regarding your personal data:

• The Right to Access: You have the right to request copies of your personal data.
• The Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• The Right to Erasure (Right to be Forgotten): You have the right to request that we erase your personal data, under certain conditions.
• The Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• The Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.
• The Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organisation, or directly to you, under certain conditions.
• The Right to Withdraw Consent: Where our processing is based on your consent, you have the right to withdraw that consent at any time.
• The Right to Lodge a Complaint: You have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues, if you believe your rights have been violated.

To exercise any of these rights, please contact us using the details provided in the "Contact Us" section below.

International Data Transfers

As a UK-based company, your personal data is primarily processed and stored within the United Kingdom. However, some of our service providers may operate in countries outside the UK or the European Economic Area (EEA). In such cases, we ensure that any transfer of personal data to a country not deemed to provide an adequate level of protection is subject to appropriate safeguards, such as standard contractual clauses approved by the UK government, to ensure your personal data remains protected to the same standards as in the UK.

Third-Party Websites and Services

Our website and services may contain links to third-party websites or services that are not operated by us. This Privacy Policy does not apply to those third-party websites or services. We encourage you to review the privacy policies of any third-party sites you visit.

Children's Privacy

Our services are not intended for use by individuals under the age of 18. We do not knowingly collect personal data from children. If we become aware that we have collected personal data from a child without verifiable parental consent, we will take steps to remove that information from our servers.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "last updated" date (though no specific date will be displayed as per instructions). We encourage you to review this Privacy Policy periodically for any changes.

Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at: